In our industry, many trends are cyclical and find their way back into the mainstream and this has certainly been the case with hobnail jars. These items are a throwback to yesteryear, but have made a strong re-entry into the market. Available in many shapes and sizes, they are very versatile and can be used to arrange a number of different floral stems.
Natural elements also continue to be strong, particularly wooden trays, containers and drawers. These items can be enhanced with polished stones and/or sand to create a number of different themes from a nice desert piece with succulents, to one that plays off an ocean look with sand, seashells and grasses. These vessels have great versatility and can be adorned with a seasonal bow, bird or butterfly etc. to create an arrangement specific to Mother’s Day.
A couple of traditional favorites for Mother’s Day are teapots and teacup sets. Given as-s or adorned with flowers, these items are always very popular in their simplicity and nostalgic feel.
On the more trendy side, mason jars have exploded in popularity over the last few years.
Also available in a number of different sizes and colors, these containers can be spray painted to tie into a monochromatic floral theme, or to complement the furniture and fabric of the room in which it will reside. As a result, these pieces have become keepsake items that mom can hang onto long after the life of the flowers.
Arrangements that feature an accent or upgrade, for example, adding a pearl wristlet to a clear glass vase, enhances the perceived value for the consumer. It also increases the chances of that container being held onto for reuse, which may ultimately result in a higher initial rate of sales and then potentially more sales down the road as your customer looks to continually refill the vase.
The old standby method of incrementing a Mother’s Day sale with a piece of plush, balloon or chocolates is as pertinent today as it ever has been.
Social media sites such as Facebook, Pinterest, Snapchat and Instagram have become wildly popular for sharing ideas and themes for each floral holiday. Staying in tune to these sites will allow you to have your finger on the pulse of what is hot and trending with the consuming public.
Nick Fronduto is chief operating officer at Jacobson Floral Supply in Boston. He can be contacted at firstname.lastname@example.org